Blaire Thomas, @blairewitchfairy
Blaire at a witchy outdoor festival
Blaire doing a handstand on a rooftop

✧   @blairewitchfairy   ✧

Content with a spell on it. Strategy behind every post.

I'm Blaire: a witchy, spiritual lifestyle creator with 80.5K+ followers on Instagram, reaching audiences across fashion, beauty, wellness, and lifestyle. My best-performing reel has hit 2.1M views. I make content that gets watched, saved, and shared, not just seen.

I'm also a website designer and brand strategist, so I can be more than a single deliverable. Scroll down to see what working together can look like.

Work With MeView Content
80.5K
Instagram Followers
2.1M views
Best Performing Reel
Fashion · Beauty · Wellness · Lifestyle
Content Categories
Witchy, spiritual, edgy lifestyle
Aesthetic
Blaire at a witchy outdoor festival
Blaire at a festival in fairy styling
Blaire doing a handstand on a rooftop
Blaire in London
Blaire snowboarding at night

✧   Brands I've Created For   ✧

Seance PerfumesPerfect Locks ExtensionsLotus Energy DrinksPurple Hecate

✧   The Content   ✧

Fashion, beauty, wellness, and lifestyle, made watchable.

Real content, real numbers. Full media kit and rate card available on request.

Fashion

Spell videos, GRWMs, and brand styling content.
2.1M views· Spell video
789K views· Spell video
240K views· Spell video
571K views· Spell video
288K views· Spell video
585K views· Corporate goth GRWM
21.5K views· Baddie blazer GRWM
13.9K views· Purple Hecate brand feature

Beauty

Product integrations, styling, and sponsored spotlights.
19.9K views· Hair styling ft. Perfect Locks extensions, Seance Perfumes
22.8K views· Seance Perfumes

Wellness

Yoga and mind-body content.
10.9K views· Yoga flow
5K views· Yoga flow

Lifestyle

Festivals, adventure, and everyday magic.
15K views· Mountain biking
11.3K views· Tattoo appointment at Venus House
26.6K views· Halloween collab as Wednesday ft. Lotus Energy Drinks
26.6K views· Festival dancing

✧   Work With Me   ✧

Three ways to bring me into your brand.

Start with content, or go all-in on a partner who handles content, strategy, and the assets it drives to.

✦ Tier 1 ✦

UGC Content

Sponsored Videos & Reels

Authentic, on-brand UGC shot in my voice and aesthetic: unboxings, GRWMs, product integrations, and spell-coded storytelling. Delivered raw for your paid ads or ready to post.

You need creator content for organic posting or paid ad spend.

✦ Tier 2 ✦

Content + Strategy

Campaign Content With a Plan Behind It

Multi-post campaigns with hooks, captions, and a posting cadence built around what actually performs. I bring the same content strategy I run for my own 80.5K audience to your campaign.

You want more than one-off deliverables: a real content arc across a launch.

Let's Work Together

Tell me about your brand and what you have in mind. I review every inquiry personally.

You'll hear back within 2–3 business days. No spam, no funnels, just a real reply.

✧   Find Me   ✧

See the content in the wild.

Daily spells, chaos, and content across fashion, beauty, wellness, and lifestyle.

@blairewitchfairy on Instagram